Speaking out on CSR topics, a complicated exercise!


More than ever, companies must now take care of their employer brand if they want to convince, and it is through a strategy focused on corporate social responsibility (CSR) that they must implement this. This often involves priority projects such as environmental responsibility, human resources management and its social impact, the fight against corruption, etc.
So many subjects that involve companies in society to improve it. But companies are not always the most legitimate to proclaim the sincerity of their commitments, they thus need prescribers known and recognized for their probity and their commitment.

Working with corporate ambassadors

Here, the impact prescriber and trend creator is a leader followed and respected by a powerful community, he uses his expertise and his audience to highlight the action of a company, a product, or even an event in affinity with his values and ethics. The impact leader seeks above all to highlight useful actions that have an impact on society.